Gunderson's Fine Jewelry - a moment, a memory, a lifetime
What's New

The Neanderthal Necklace! Is it the World's Oldest?
(3/13/2015) - The Neanderthal Necklace By Logan Sachon, Social Media Journalist. Researchers from the University of Kansas have determined that pieces of 130,000-year-... more

Gunderson's Deal of the Week!
(3/9/2015) - This is a stunning 18 karat white & rose gold ring from the Sophia Collection by Damiani.... more

Heather Moore Mother's Day Trunk Show!
(3/6/2015) - You are invited to attend our Heather Moore Mother's Day Trunk Show in Sioux City, Sioux Falls or Omaha. Create a perfect personalized gift for mom... more

Please welcome Diane Betterman to our staff in Omaha
(2/23/2015) - Diane comes to us with nine years of jewelry experience and training.... more

Get to know your March Birthstone...Aquamarine
(2/20/2015) - 1... more

Beautiful Gifts from John Hardy
(2/11/2015) - John Hardy bracelets available in six different colors. A great Valentine gift idea!... more

A Great Valentine Gift Idea!
(1/30/2015) - This Valentine's Day show your love for her Today, Tomorrow and Forever! From Charles Krypell...a Gunderson exclusive.... more

Welcome to the world of Endless Jewelry
(1/23/2015) - Gunderson's is now the exclusive dealer of Endless Jewelry in Sioux City, Sioux Falls and Omaha. Endless jewelry bracelets can be combined in thousan... more

(1/15/2015) - Golden Globe Best Actress in a Miniseries or TV Movie Nominee Frances O’Connor (The Missing) wore a Forevermark by Galili & Co. Diamond Line Bracelet... more

YOKO LONDON now exclusively at Gunderson's
(1/15/2015) - Yoko London has spent generations sourcing the most exquisite pearls and bringing these unique, rare jewels together in breathtakingly beautiful designs coveted the world over.... more

Merry Christmas
(12/22/2014) - Merry Christmas and Happy New Year from your friends at Gunderson's!... more

See A Rare Collection of Natural Color Diamond Jewelry
(12/16/2014) - The Natural Color Diamond Association in partnership with Gunderson's Jewelers, presents a once in a lifetime opportunity to view some of the earths most amazing creations.... more

Pandora Blowout Sale Update!
(12/16/2014) - Beginning Monday, December 29th, all Pandora jewelry will be 70% Off for One Week Only! Read all about it...... more

The Oyster Perpetual Rolex Deepsea with D-Blue Dial
(11/20/2014) - Commemorating James Cameron’s historic solo dive. From brilliant blue to bottomless black, its two-colour gradient dial celebrates one man’s journey to the deepest place on earth: the bottom of the Mariana Trench.... more

Gunderson’s is pleased to welcome to our team, Larry Mernaugh.
(11/6/2014) - With 14 years of Jewelry experience and training – Larry will be a strong addition to our team in Omaha. Born and raised in South Dakota, Larry spent... more

A welcome to Brad Gunderson at our Sioux City location.
(11/5/2014) - As a lifelong member of the greater Siouxland community, Brad has returned to Gunderson’s to complete a successful career which began in 1988... more

(11/5/2014) - November 4, 2014…A rare pear-shaped Fancy Intense Blue Diamond (2.06 carats), set in a ring with two Argyle Pink Diamonds, and a pair of pear-shaped... more

‘John Wick’ Movie Premiere. Lucerne, October 2014.
(10/17/2014) - We are proud to share the red carpet pictures with not only our Friends of Brand Chad and Dave wearing Carl F. Bucherer, but also Keanu Reeves showing off his Patravi TravelTec.... more

Meet Designer Charles Krypell in Person!
(10/17/2014) - Save the Dates... more

Breanne Wittrock is now Vice President of the Natural Color Diamond Association
(9/26/2014) - Congratulations Breanne! She is also Chair of the NCDIA Membership Committee. read all about it here:... more

Dancing Diamonds Now at Gunderson's
(9/16/2014) - Come on in, view the collection and learn why they are dancing!... more

Pandora Blowout Sale!
(8/21/2014) - Beginning Monday the 25th, all of our Pandora jewelry will be on sale at our Sioux City location. R... more

50% Off Gucci Watches at Village Pointe!
(8/15/2014) - Our entire stock of Gucci watches are now half off at Gunderson's at Village Pointe in Omaha!... more

50% Off Silver Jewelry at Village Pointe
(8/7/2014) - Select silver jewelry now 50% off at Gunderson's Village Pointe location in Omaha!... more

Gunderson's Receives 2014 Best of Sioux Falls Award
(7/29/2014) - Gunderson's Receives 2014 Best of Sioux Falls Award SIOUX FALLS July 22, 2014 -- Gunderson's has been selected for the 2014 Best of Sioux Falls Awa... more

Gunderson's a Sponsor for Links to a Cure
(7/28/2014) - Gunderson's is proud to have been one of the sponsors participating in this year's "Links to a Cure", a fundraiser for the Cystic Fibrosis Foundation,... more

Introducing the hot new Rolex GMT-Master II
(7/22/2014) - The new Rolex GMT II represents Day and Night with it's Blue and Black PATENTED cerachom bezel.... more

1st Annual Siouxland HyVee Golf Benefit
(6/24/2014) - Gunderson's is proud to be a sponsor of HyVee's 1st Annual Siouxland Golf Benefit this coming Monday, June 30th at the Sioux City Country Club.... more

Gunderson Raffle Winners Announced
(6/16/2014) - Congratulations to Konnie Boe and Robin Weiner, winners of the Gunderson’s Jewelers Gift Certificate Raffle to benefit Lifescape... more

A Rolex for a Hole-in-One
(6/16/2014) - Gunderson’s is sponsoring... more

(5/27/2014) - If you think we're the best jewelry store in Sioux Falls, show your support with a vote at more

FOREVERMARK at Gunderson's!
(5/27/2014) - Gunderson's is proud to be your authorized Forevermark© diamond jeweler. Each Forevermark© diamond is inscribed with a promise: that it is beautiful,... more

Gunderson’s Jewelers Named a Town & Country Leading Independent Jeweler
(5/27/2014) - Sioux City, May 21, 2014, – Town & Country today announced that Gundersons Jeweler’s has been named to The List: America’s Leading Independent Jewelers in 2014.... more

The Spazmatics at Gunderson's in Village Pointe
(5/2/2014) - For more information, watch the video as shown on Omaha's The Morning Blend (KMTV) this morning. Click here... more

Gunderson's Rocks Village Pointe with The Spazmatics
(4/25/2014) - Read all about it!!... more


Classic Rolling Rings at Gunderson's
(2/27/2014) - What could be more classic than a rolling ring? This enduring style by Memoire is available at all three Gunderson locations... more

Happy Valentine's Day from Gunderson's
(1/14/2014) - Free One Dozen Roses or Chocolate Covered Apple with Purchase! Read all about it... more

New Store Hours
(1/7/2014) - For your shopping convenience, our Sioux City and Sioux Falls stores will be open every Sunday from 12:00 noon to 5:00 p.m.... more

Louis Moinet in the New York Times
(12/4/2013) - From a recent article on Louis Moinet in the International NY Times of Friday, November 29th, 2013. See this exclusive line at our Sioux Falls and Omaha... more

Two of the rarest colored diamonds in the world
(12/4/2013) - NEW YORK, Nov. 20, 2013 /PRNewswire/ -- Two of the rarest colored diamonds in the world, discovered years apart in the legendary Argyle Mine in Western... more

You are invited to a very special Christmas Party!
(12/4/2013) - Join us for an exclusive evening of hors d'oeuvres, wine and other refreshments, live music, and browsing the very latest... more

Don't Miss Our Exclusive Charles Krypell Event
(11/18/2013) - We cordially invite you to our exclusive Charles Krypell event. Meet the designer and view the entire collection. View the details here..... more

Meet the team at Village Pointe in Omaha
(11/6/2013) - Our new location at Village Pointe in Omaha is now open. We are proud and excited to introduce you to our team of professionals.... more

Carl F. Bucherer Launches New Patravi ScubaTec
(10/29/2013) - Carl F. Bucherer presents the newest member of the Patravi family for holiday 2013: the distinctive Patravi ScubaTec diver’s watch is extremely robust and... more

John Hardy Fall 2013 Collection Trunk Shows
(10/28/2013) - Join us in celebrating the launch of the Fall 2013 Collection. Be the first to preview the newest designs and enjoy a personal consultation with our stylist. Sioux City: November 6, 4 to 8pm Omaha: November 7, 4 to 9pm Sio... more

Stacie Anderson Earns GIA’s Graduate Gemologist Diploma
(7/25/2013) - July 24, 2013 - Stacie Anderson has been awarded GIA’s (Gemological Institute of America) prestigious Graduate Gemologist diploma after completing a comprehensive five-course program... more

Gunderson's to open New Store!
(7/12/2013) - Gunderson's is very excited to announce the opening of a new store at Village Pointe in Omaha this coming November... more

A Birder's Guide to Everything
(4/22/2013) - 'A Birder's Guide to Everything', the new film directed by Rob Meyer, premiered this weekend in New York City. The premier and after party was attended by our very own Brian Gunderson ... more

50% OFF! Check it Out!
(2/19/2013) - Stop in and have a look at our 50% off cases. There are some great bargains on engagement rings and other beautiful jewelry all at half price!... more

A Brighter Day at Gunderson's!
(2/19/2013) - Gunderson's Jewelers has made the conversion to energy efficient LED Lighting at our stores to do our part to reduce pollution.... more

Happy Valentine's Day from Gunderson's
(1/30/2013) - Free One Dozen Roses or Chocolate Covered Apple with Purchase! Read all about it... more

(1/24/2013) - Announcing the 2013 Swarovski Collectors Society Annual Edition, Elephant Cintra... more

(1/15/2013) - At our Sioux City location only. View the ad here:... more

$1,000 Shopping Spree Winner
(1/10/2013) - Congratulations to Mary Kolbeck, winner of Gunderson's $1,000.00 Shopping Spree Raffle, a benefit for the Family Visitation Center at Children's Care Hospital... more

Eli Zephier Joins Staff in Sioux Falls
(12/19/2012) - We are excited to announce that Eli Zephier has joined our staff at 57th and Western. She is in her ninth year in jewelry sale... more

Roberto Demeglio at Gunderson's
(12/11/2012) - Italian jewelry designer Roberto Demeglio has an award-winning concept for his jewelry: create unique, unconventional jewelry designs which combine luxury,... more

A Christmas Party Invitation!
(12/5/2012) - Join us for an exclusive evening of hors d'oeuvres, wine and other refreshments, live music and browsing the very latest jewelry designs and gifts...... more

Jody Wold joins staff in Sioux Falls
(11/30/2012) - Gunderson's would like to welcome Jody Wold to the staff at our Sioux Falls location. ... more

Win a $1000 Shopping Spree!!
(11/27/2012) - Gunderson's Jewelers in Sioux Falls is sponsoring the "Christmas is Here" concert raffle benefiting "Family Visitation Center" again this year.... more

Picchiotti at Gunderson's
(11/23/2012) - As seen in Town & Country...... more

Autore at Gunderson's
(11/23/2012) - As seen in the Robb Report...... more

The New Seiko ASTRON GPS Solar, A Gunderson Exclusive!
(11/15/2012) - ASTRON. The search for totally precise time, everywhere on the planet, is over.... more

Runway a Go Go! Read all about it!
(11/6/2012) - Gunderson's is participating in the Runway a Go Go at the Marina Inn this Thursday evening.... more

Cash for Christmas! Wanted: Old Jewelry
(10/30/2012) - We are having a special jewelry and gold buying event this Thursday, Friday and Saturday (Nov. 8, 9 &10) at our Sioux Falls location only.... more

Gunderson's Now Offering Hanhart Timepieces
(10/26/2012) - Gunderson's is proud to announce a new line of precision timepieces.... more

Sanford Children's Gala Winner
(8/13/2012) - Congratulations to Lucas Mikkelsen from Worthing, SD, the winner of the 2012 Sanford Children's Gala $10,000 Sparkling Shopping Spree at Gunderson's.... more

2012 Sanford Children's Gala
(7/11/2012) - Gunderson's is a proud sponsor of the 2012 Sanford Children's Gala. ... more

John Hardy Sale
(7/11/2012) - Select pieces of John Hardy jewelry are now on sale for up to 40% off at both of our locations through the end of July.... more

Make A Wish Hole in One Contest
(7/11/2012) - On July 23, 2012 Gunderson's Jewelers will be sponsoring a Hole in One Contest for a Rolex Watch at the Make A Wish of South Dakota Annual Golf Tournament to be held at the Minnehaha Country Club In Sioux Falls.... more

Arts Night at the Washington Pavilion
(4/27/2012) - Gunderson's Jewelers is excited to donate a $1,000.00 gift certificate to be Raffled off for Arts Night at the Washington Pavilion on May 5th. Get your Raffle Tickets today and help us support this great event. For more information, please click here... more

John Hardy Spring Collection
(4/27/2012) - The new Spring Collection of John Hardy is beginning to arrive. Stop in soon to see the latest designs blooming this spring from ... more

Two Rivers Ride
(4/10/2012) - Gunderson's is supporting the Two Rivers Ride, a fundraiser for LIVESTRONG ( taking place on May 26 and May 27.... more

Ansel Rocks
(4/10/2012) - In coordination with the Ansel Adams: Masterworks Exhibition on display in the Sioux Falls Washington Pavilion Visual Arts Center, Gunderson's will be co-exhibiting a stunning multimillion dollar collection of rare colored diamonds for two days only.... more

Great Plains Golf Expo in Sioux Falls
(2/23/2012) - February 25th & 26th. Come visit Gunderson's Jewelers booth at the Great Plains Golf Expo. The ex... more

60th Anniversary Celebration of Children's Care Hospital and School
(2/23/2012) - March 30th. Gunderson's Jewelers is excited to support the 60th Anniversary Celebration of Children... more

Gunderson's and the Oscars
(2/23/2012) - We will have our gorgeous jewels on Peggy Higman from Ava Morgan & Jenna Rehnstrom from KCAU during ... more

Gucci Watches...New at Gunderson's
(11/8/2011) - For nearly 90 years, the glamorous world of Gucci has captivated consumers around the world.... more

Russ Sturm joins staff at Sioux Falls Gunderson's.
(11/7/2011) - Gunderson Jewelers is excited to announce that Russ Sturm has joined the staff at their Sioux Falls location.... more

Marilyn Korsten has joined the Gunderson’s team
(11/7/2011) - Marilyn Korsten joined the Gunderson’s team in November 2010 and has been delighting customers with her sincerity, energy and enthusiasm ever since.... more

Wall Street Journal Ad
(10/4/2011) - Have a look at today's Gunderson ad in the Wall Street Journal.... more

Laurie Byrne Attends Buying & Seminar Conference in Nashville, TN
(8/9/2011) - BYRNE ATTENDS BUYING & SEMINAR CONFERENCE IN NASHVILLE, TN (7/30-8/3) –Laurie Byrne, Assistant Manager of Gunderson’s in Sioux City, Iowa, recently attended a series of educational seminars, workshops and courses at the Independent Jewelers Organization’s Fall Buying & Seminar Conference held in Nashville, T... more

Sioux Falls Woman- A Diamond in the Rough
(5/2/2011) - Brian Gunderson was recently featured in Sioux Falls Woman in an article titled, "Diamond in the Rough" Click here to see the full article: Click here.more

Gunderson's in the News!
(4/26/2011) - Check out the latest article printed in the Argus Leader on our upcoming Diamond Dashes. Click here.

What's the buzz all about?!
(4/21/2011) - Heard our latest radio commercial? By popular demand we have installed it on the bottom of our home page! Enjoy!

Have you registered for the Diamond Dash?
(4/15/2011) - A beautiful Ritani diamond ring is up for grabs! To see your personal invite to play in the Diamond Dash from Gundersons... more

(4/12/2011) - Gunderson’s is excited to announce that we will be hosting two Diamond Dashes! On Saturday May 7th, a $15,000 RITANI diamond ring somewhere in both Sioux City... more

Brian Gunderson recognized for 30 Years of Membership in the Independant Jewelers Organization
(4/1/2011) - LOCAL JEWELER RECOGNIZED FOR MILESTONE IN MEMBERSHIP IN INTERNATIONAL ORGANIZATION Brian Gunderson of Gunderson’s Jewelers in Sioux City was recen... more

Brian Gunderson-Argus Leader Interview
(2/21/2011) - Brian Gunderson was recently interviewed by the Argus Leader in Sioux Falls about his role on the Natural Colored Diamond Association Board of Directors and his appreciation for Natural Colored Diamonds. See below!

Gunderson's is giving away 100 Free Men's Bands at Bridal Show in Sioux City!
(2/15/2011) - Gunderson's Jewelers Sioux City will be giving away 100 free titanium wedding bands, each valued at $100.00 at the Gonna Get Wed Bridal Fair at the Stoney Creek in on Saturday February 27th! Visit for details.!/photo.php?fbid=10150117859066320&set=a.302374801319.180957.103108496319

Enter for your chance to win $1000 from AGS!
(2/4/2011) - Be Our Valentine! Wouldn't it be fun to have an extra $1000 to spend on your special someone this year? Well here is your chance! Enter for your chance to win $1000 from the American Gem Society. If you are the lucky winner, you can shop in either of our Gunderson's stores! Click on the link below! And make sure to "like" AGS also!!

Gunderson's Teams up with Billion Automotive to Celebrate their 75th Anniversary!
(1/21/2011) - Gunderson's Jewelers has teamed up with Billion Automotive to help them celebrate their 75th Diamond Anniversary. With any vehicle purchase from now through March 4th, receive a key for a chance to unlock the Billion Diamond Vault to win one of 75 diamonds valued at $2500. You may also register to win a key for a chance to open the diamond vault at Sioux Falls, Sioux City and Southtown Billion Locations. Also receive a Free Anniversary Gift with any vehicle purchase that includes a car storage container with Cooler, roadside emergency kit, first aid kit, ice scraper, two travel mugs, jumper cables and a $50.00 Gunderson's Jewelers Gift Certificate. Now is the time for a new vehicle from Billion Automotive. See stores for details!

Champagne Anyone?
(12/19/2010) - Stop in and take a look at our selection of Champagne Colored Diamonds! We'll even give you a bottle of Champagne with purchase!

Brian Gunderson elected to the Natural Color Diamond Association Board of Directors
(10/29/2010) - Brian Gunderson has been elected to the prestigious Board of Directors for the Natural Color Diamond Association. There are currently 19 members serving on this international board with representation in 11 countries. See attached link for the press release! Congratulations Brian Gunderson!!

Honeymoon Vacation
(10/1/2010) - Purchase an engagement ring or a wedding set for $2500 or more and take your choice of three exciting vacations: • A 3 Day Las Vegas Getaway for Two • A 5 Day Cancun Resort Vacation for Two • A 5 Day Carnival Cruise for Two There is a $40 registration fee & applicable sales taxes for each trip. See store for complete details. Can not be used in conjunction with any other offer. Stop in to see our great selection of engagement & wedding rings and get the scoop on these great vacation offers.

Show your team pride- Football Pendants are here!
(9/7/2010) - Just arrived at Gunderson's, Enamaled Football Pendants in the following teams: IOWA, ISU, UNI, and Nebraska! Pendants are available in sterling silver or in gold. With or without diamonds. Starting price $187.50 Get your's before the next game!!!

(7/6/2010) - I Want To Be Pretty in Pink! Natural Pink Diamond Butterfly Pendant. Containing natural pink diamonds with a total weight of 0.19cts, all pave set in 18kt pink gold and stationed on an 18kt white gold necklace. Value $2000 We’ll pick one random winner from Gunderson’s Facebook Fan Page Posts so please make sure to post a comment to ensure that you are entered in the drawing Also, Please Note: If you have already “liked” Gunderson’s Jewelers on Facebook you do not have to do that again. Just post a comment on the Gunderson’s fanpage. Non-Transferable, No Cash Value, Exchanges or Return. No purchase necessary. Must be at Least 18 Years Old to Enter. One Entry per person. To Learn More About the Natural Color Diamond Association Check Out Their Website Here Entry Deadline Tuesday July 20th, 5PM CDT. Winner Announced After Contest Ending, in 5-7 Days or Less Good Luck to Everyone!!

Instore Magazine Ranks Gunderson's The 6th Coolest Store
(8/10/2006) - Gunderson's was recently ranked the 6th coolest store by Instore magazine. To view the complete Instore article in PDF format click here.

American Gem Society NCDIA - Natural Color Diamond Association