Rolex
Day-Date 40
Oyster, 40 mm, white gold
All prices are Rolex's suggested retail price before applicable taxes. The suggested price can be modified at any time without notice.
Oyster, 40 mm, white gold
All prices are Rolex's suggested retail price before applicable taxes. The suggested price can be modified at any time without notice.
228239
Oyster, 40 mm, white gold
Waterproof to 100 metres / 330 feet
Fluted
Blue ombré
President, semi-circular three-piece links
Perpetual, mechanical, self-winding
3255, Manufacture Rolex
Approximately 70 hours
President, semi-circular three-piece links
Superlative Chronometer (COSC + Rolex certification after casing)
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Day-Date 40.
The ombré dial features a coloured surface at the centre, progresses to a deep black around the edge. This dial represents the continuity of a design that Rolex introduced in the 1980s and relaunched in 2019. The manufacture of these dials with a concentric gradient involves the application of black lacquer, a delicate operation overseen by a specialist whose task it is to ensure the harmonious transition from colour to darkness.
By operating its own exclusive foundry, Rolex has the unrivalled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.Gunderson's Jewelers is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.