For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.
The World of Rolex
Published on September 4, 2025
Rolex SailGP Championship
Ultralight aerodynamic catamarans. Spectacular races on the seas across five continents. A unique experience for the public. The Rolex SailGP Championship, with Rolex as Title Partner and Official Timepiece, has revolutionized yacht racing and propelled competitive sailing into the future.
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Published on June 8, 2025
Endurance
Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.
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Published on April 9, 2024
A voyage into the world of Rolex
Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.
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