INSIDE TUDOR
BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specializing in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
EXPLORE THE COLLECTIONTUDOR HISTORY
HANS WILSDORF'S INTUITION
WATCHMAKING
THE TRADITIONAL ART OF HAND CRAFTSMANSHIP
TUDOR AMBASSADOR
DAVID BECKHAM
David Beckham wears the Black Bay Bronze, a 43 mm divers’ watch inspired by the brand’s history and fitted with the TUDOR Manufacture Calibre MT5601. He also wears the Black Bay Chrono, a COSC certified chronograph, with column-wheel manufacture caliber, drawing upon TUDOR’s diving and motorsports heritage.
TUDOR AMBASSADOR
JAY CHOU
To exemplify Jay Chou’s daring and innovative spirit, TUDOR released a short film in which he daringly drives a sports car on an historical oval race track in Montlhéry, France, eventually drifting through time. Inspired by the magical worlds Jay Chou is known to create with his art and by epic 80s cinematic tales of time traveling, the film ignites the conversation on how iconic images of the past impact today’s creativity in watchmaking, music and other art forms. Chou’s most devoted fans will also recognize an homage to one of his earlier movies, where he portrayed a car enthusiast.
