Our Rolex history
Founded in 1945 in Sioux City, IA solely as a watch repair shop by George Gunderson, Gunderson’s Jewelry has transformed into a luxury Swiss retailer and one of the largest independent jeweler in the Midwest. With over 75 years of experience, our family-owned business is dedicated to excellence, ensuring that your experience with Gunderson’s Jewelers is nothing short of exceptional. Our clients have trusted us over generations to be the authority on luxury timepieces. We understand the importance of trusting your jeweler to ensure exceptional quality for yourself and your loved ones.