Gunderson’s is eager to share with you one of our favorite designers—Shy Creation. Their unique blend of luxury and fun make their jewelry not only perfect for gifting, but also a great option to treat yourself. Is self-purchasing jewelry even a thing?! Of course, it is: if you don’t celebrate yourself, who else will?

The founder, Shy Dayan, started his career in jewelry by creating one-off, couture quality pieces that incorporated yellow diamonds and other rare gemstones. When thinking about a direction for his own brand, Shy found a balance between luxury and fun, founding Shy Creation to be something young and fresh. He now runs the company with his siblings David and Kathy, making his dream truly a family affair.

Think of Shy Creation as evolutionary, not revolutionary. You’ll find revamped classics like diamond hoop earrings and tennis bracelets alongside more contemporary designs like ear climbers and cuffs. These interpretations of classic designs make Shy’s jewelry have a fresh and young vibe to it—perfect for the modern professional woman. All jewelry from Shy has a keen eye to detail, with construction and materials that are durable enough for daily wear.  

These looks are perfect for layering—which means they will play well with other jewelry in your collection. Don’t be shy (no pun intended!) when it comes to mixing metal color. Some of our favorite looks combine yellow, rose, AND white gold. Don’t let the old-fashioned rules of only wearing similar colors dictate what you do now. According to Shy Creation: ‘today is about following your own trends and defining luxury by your own terms’.  

If there is something we all agree on: life is meant to be celebrated. Cherish those moments that make you, you. Let Gunderson’s and Shy Creation help tell that story. ‘Shine bright, shine bold. Show your Shy’. 

Shy Creation Gold and Diamond link necklace Shy Creation Diamond hoop earrings
Get a head start on your fall jewelry wardrobe with some yellow gold! These diamond hoop earrings in 14kt white gold have just enough geometric design to them to make them stand out.