Gunderson's Jewelers was founded as a small jewelry store over 70 years ago in Sioux City, Iowa. From our humble beginnings, we have grown to be one of the largest independent jewelers in the Midwest with locations in Sioux City, IA; Sioux Falls, SD; Omaha, NE; and Fargo, ND.

Throughout those many years our business has evolved but our love of diamonds has never wavered. Not only is it one of the rarest and most desired gemstones in the world, a diamond is a testament of endurance and strength—making it perfect for the center of your engagement ring! We want you to love diamonds as much as we do. That’s why our diamond professionals are happy to offer an in-store diamond education that provides you the tools and knowledge required to select the perfect diamond.

2. We’ll Find You the Ring of Your Dreams—Even Custom Made!

Our showrooms are filled with all things bridal: semi mounts, loose diamonds, wedding bands, eternity bands; you name it-- we’ve got it! If we don’t have it, we can make it (see next paragraph)! From trendy to traditional, Gunderson’s has a comprehensive selection of rings and bands ready to celebrate your love. Expect to see a wide selection from the hottest designers like Uneek, A.Jaffe, Noam Carver, and Crown Ring!

If you’ve got an idea for a ring that you just can’t find, we can create it! Our team of in-house custom designers, sketch artists, and goldsmiths are able to bring even the most complex projects to reality. We have experience working with inherited diamonds, re-designing your current engagement ring, and customizing a new ring from the shank to the crown! No project is too big or too small—contact us today to get the process started on creating the ring of your dreams!

3. We Want to Help You Celebrate!

Making memories with our clients (and helping them make memories!) is what draws each of us to work in this industry. That’s why Gunderson’s offers each of our engagement ring customers a complimentary Bridal Package that includes: dinner on us at a romantic local restaurant, free lifetime ring cleaning and inspection, 15% off your wedding band and wedding gift purchase, and a whole lot more. Seriously, check out the details here.

4. We Are Here for You. For Life

Gunderson’s has always been a full-service jewelry store. For over 70 years, we’ve established a tradition of serving our clients for life; we’re not just here to sell you an engagement ring and disappear. Each of our stores is outfitted with a wide selection of jewelry, timepieces, and gifts that will make every anniversary and event in your life special.

Gunderson’s also has a full team of watchmakers, goldsmiths, Certified Gemologists, and appraisers ready to help you. Each of our full-service jewelry stores are ready to assist you with inspection and cleaning, routine maintenance, jewelry or watch restoration, and more!

5. We Stand Behind the Value of Our Diamonds

There’s no doubt that a diamond engagement ring purchase is one of the largest you’ll ever make. We believe you shouldn’t have to spend your time comparing prices—you should focus on crafting the perfect proposal! At Gunderson’s, our team of diamond buyers search the world over for the finest diamonds at the best prices. We’re so confident in the value of our diamonds that we’ll give you 30 days after your purchase to find a better deal at one of our competitors—and refund you the difference in price.

Become a Gunderson’s Bride!

By shopping at Gunderson’s, you become part of our family. If you have questions about the diamond buying process or are ready to begin your own search— contact us or stop in today!