Sister Act: Introducing Sethi Couture - Gunderson's Jewelers
You could say jewelry is in their DNA. Sisters Pratima and Prerna Sethi hail from a long line of jewelers, gemologists, goldsmiths, and designers. Their family, tracing their heritage from India, have worked with precious metals and gemstones for generations. So, when Pratima launched here very own jewelry line, Sethi Couture in 2009, it was only natural that Prerna left her job in textile fashion to join her.
Sethi Couture
Their first order of business was to create a design language that was both forward-thinking and inclusive of their Indian heritage. The result was jewelry cast in high-karat gold adorned with quality gemstones and diamonds. For a casual touch, the gold is often brushed lightly revealing a slight glow. Contrasted against rose cut gems, it gives the piece a feel somewhere between earthy and vintage.

The collection that gave them an edge in a crowded market was their stacking bands. Each band is engineered to fit flush against the other, resulting in a clean look without unsightly gaps. All diamonds and gemstones are set with precision and made to withstand years of daily wear. The best thing is that Sethi encourages you to build a stack around rings you already have—creating a true custom-made ring stack that tells your story.

It’s easy! Just stop by with the bands you already have (or an idea of what you want out of a ring stack!) and we’ll take care of the rest. Because jewelry is meant to be seen and felt, we encourage you to stop in and build a Sethi Stack for yourself! At Gunderson’s, we’re excited to have hundreds of different stacking bands in-stock, ready to try on!

While ring stacks are one of their signature offerings, Sethi Couture also brings their unique approach to a collection of necklaces, pendants, earrings, and bracelets. Their signature earthy and textured look is prevalent through all they make, making pieces of Sethi Couture easy to add into an existing jewelry collection.  

The Sethi sisters set out to make a line of jewelry that was reflective of their shared experiences while being responsible to the community around them. Sethi Couture, based in California, regularly give back to charitable organizations such as Room to Read, NAACP, and Give India.

Gunderson’s has always sought out the best jewelry for our clients. We are honored to be among a very select group of jewelers to work with another family business, Sethi Couture. See the love and attention to detail sisters Pratima and Prerna put into each piece they create. Experience it for yourself, exclusively at Gunderson’s!